In 2014, we will see further acceleration in user growth, together
with a widening in the scope of social messaging services
MELBOURNE, AUSTRALIA: The social messaging market is rapidly
evolving and expanding as messaging players begin to amass hundreds of
millions of users.
In 2014, we will see further acceleration in user growth, together
with a widening in the scope of social messaging services. More
interestingly, in 2014, Ovum expects to see social messaging players
challenging the status quo of mobile social networking and media and
creating a paradigm shift in social media that will impact several OTT
giants.
According to Ovum's latest Social Messaging 2014 Trends to Watch
report, services such as Line and WhatsApp are mobile first services and
are changing the way the consumer interacts with social media - be it
messaging, voice, games or utilities and widening the possibilities of
the type of social services that can be accessed on mobile.
Social Messaging 2014 Trends-to-Watch:
* A new wave of OTT players will hit the market in 2014.
* Expect a fundamental shift in social networking services.
* Social messaging will start to generate revenues.
* Messaging will evolve beyond text.
Neha Dharia, analyst, Consumer Telecoms and author of the report
says, social media as an industry is undergoing a major transition, one
the key drivers of which is the rapid proliferation of social messaging
services. Social messaging apps are mobile centric services are
intuitive and viral in growth have the ability to reach a wider
audience. As new services get added on to messaging apps, we can expect
these services to evolve into mobile media platforms which large user
bases.
"In addition, we expect social messaging to slowly but surely start
to generate revenues, which will assist in the evolution of social
messaging players' offerings from messaging apps to holistic mobile
media platforms," Dharia says.
This shift has been driven mainly by mobile-first services due to
more consumer accessing social services through mobile devices. The
mobile internet used on variety of mobile devices is rapidly taking off
in developed and emerging markets alike and will form the basis of the
internet in the future.
Dharia states, "There is an increasing shift to mobile devices on
either side of the development process and there is no doubt that
mobile-first services make fuller use of the advantages of mobile than
services that are ported from the PC to mobile."
Social messaging players will trial services that move well beyond
communications, including games, payments, information services and
utilities. Social messaging apps will continue to evolve into mobile
media platforms in their own right, using mobile technology to create
contextual services for consumers.
"The rise of this new breed of mobile-focused, messaging-centric OTT
players will be the driving force behind the changes in social
networking and media services. By 2014 users will no longer need to
access services only through a social network. Rather, they will be able
to access a service on its own. This service will then be connected by
several channels to social networks, social media and other consumer
services. What was once a horizontal service platform will have evolved
into the glue holding several consumer services together," concludes
Dharia.
Source: http://www.ciol.com/ciol/news/202068/2014-witness-social-messaging-players-challenge-status-quo-mobile-social-networking